Quick Fact: As of June 2026, Babies "R" Us no longer operates as an independent online retailer. The last active Babies "R" Us website redirected to a liquidation notice, and no new e-commerce platform has launched under that brand since early 2024. Gift cards issued before 2018 by the original company? Worthless now.
Where does Babies "R" Us stand geographically?
No physical or online presence remains. The brand once dominated with over 200 large-format stores across 36 states as of 2017, but those are long gone. Headquarters in Wayne, New Jersey? Now just another office building for the new owners. The digital storefront (babiesrus.com) vanished years ago—no successor picked up the slack.
What’s the current status of Babies "R" Us?
It’s completely offline. The website doesn’t even exist anymore—just a redirect to a liquidation notice. No stores, no online shop, nothing. The only connection to the brand today is through a handful of Toys "R" Us pop-ups inside Macy’s.
| Aspect | Status as of June 2026 | Source |
|---|---|---|
| Active online storefront | No — site redirects to liquidation notice | Reuters, 2024 |
| Number of legacy U.S. stores | 0 | U.S. Census Bureau, 2025 |
| Gift card redemption window | Expired in 2018 for physical stores | FTC, 2018 |
| Current corporate owner of Tru Kids Brands | WHP Global | WHP Global, 2026 |
| Active retail presence via partnerships | Limited — select stores inside Macy’s | Macy’s Inc., 2023 |
How did Babies "R" Us even start?
Back in 1996, it spun off from Toys "R" Us to focus solely on baby products. Parents loved it—huge selection of strollers, cribs, you name it. You’d often find it near hospitals because, well, new parents need stuff fast. After the 2017 bankruptcy, WHP Global took over and tried reviving Toys "R" Us with pop-ups and a Macy’s partnership. Babies "R" Us? Never came back. The digital storefront died, and now parents shop elsewhere.
Can I still buy from Babies "R" Us online?
Nope—no online store exists. The website’s been dead for years. If you try to visit babiesrus.com, you’ll just land on a liquidation notice. No new platform replaced it, either.
What about physical Babies "R" Us stores?
None left. Every single one closed down. The closest you’ll get is a Toys "R" Us pop-up inside select Macy’s stores—seasonal, usually in big cities like New York or Los Angeles.
Are Babies "R" Us gift cards still valid?
Not anymore. If you’ve got one issued before 2018, it’s expired. No retailer honors them. Your best bet? Treat it like a donation to former employees through liquidation funds.
Who owns Babies "R" Us now?
WHP Global. They took over Tru Kids Brands after the 2017 bankruptcy and tried rebooting Toys "R" Us instead. Babies "R" Us? Still dead.
What happened to the Babies "R" Us website?
It’s gone. The domain now redirects to a liquidation notice. No new site replaced it—just silence where a once-popular baby store used to be.
Are there any Babies "R" Us pop-ups?
Only inside Macy’s. These seasonal pop-ups show up in select locations, usually major metro areas. Don’t expect a full store—just a limited selection of Toys "R" Us products.
What’s the best alternative to Babies "R" Us for baby products?
Amazon Baby Registry. It’s the top-rated digital registry, supports multi-registry sharing, and even includes third-party sellers. Honestly, this is the best approach for most parents in 2026.
How about Walmart for baby needs?
Walmart’s a solid choice. They’ve got an extensive baby registry, free two-day shipping on many items, and over 40% of U.S. infant formula and diaper purchases happen there. Hard to beat that convenience.
What about BuyBuy Baby?
Limited options remain. Some locations still operate under new ownership, but the online presence is almost nonexistent. Check their store locator if you’re desperate for in-person shopping.
Does Target have a good baby section?
Yes—same-day pickup in most major markets. Their online baby section is curated well, and free standard shipping kicks in on orders over $35. Pretty handy for last-minute needs.
Can I still use old Babies "R" Us gift cards?
No redemption possible. Those cards expired in 2018. If you’ve got one, you’re out of luck—no retailer will take it.
Where can I find Toys "R" Us now?
Inside Macy’s. That’s the only place you’ll find anything related to the brand today. The pop-ups are seasonal, so check Macy’s website for locations near you.
